Giant Spoon, 2018

Role: Lead Experiential Designer

Calvin Klein and Amazon Fashion joined forces to make digital retail experiences into reality with an immersive activation pop-up at New York City’s Flatiron Plaza. The event allowed visitors to experience the Calvin Klein x Amazon Fashion NYC Market with digitally enhanced experiences leading to Amazon.com/mycalvins, where CK jeans and underwear are sold.

The activation featured the a billboard inspired by the “Together in Denim” campaign shoot. The experience included interactive stalls, scratch-off maps, prizes, and a surprise performance by A$AP Rocky.