MKG, 2014

Role: Experiential Design Assistant

This pop-up tattoo parlor in L.A. played an important role in Benefit Cosmetics' Wing Women campaign week. The goal of the campaign was to generate renewed excitement around their mascara and eye-liner (the greatest wing-women a girl could ask for)!

The tattoo parlor was a place for wing-women to declare their lifelong friendships while getting make-up touch-ups or even a Benefit Cosmetics tattoo!