ADOBE / BACK TO THE '90S
Giant Spoon, 2019
Role: Lead Experiential Designer
Adobe wanted to celebrate the 25th anniversary of the digital ad as well as the first e-commerce transaction to show how difficult life used to be and just how far we've come. Guests were transported back to the ‘90s to experience this first-hand.
Actors seamlessly led participants through an immersive experience that pointed out the frustrations of the "old way" of doing things like making a banner ad, while demonstrating the features and ease of using Adobe's Experience Cloud products.
The experience ended through an immersive tunnel that transported guests back to current-day in a visually stimulating way. The museum just outside featured these Adobe products that powered the experience.
Adobe Summit: 90s Booth Experience
